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I'm AJ Sarcione and I want to help people smile.

I help leaders be better leaders. I help companies activate great cultures. And I help people live their best lives.


"AJ’s positive energy disrupts and enlightens teams to bring out their best leadership qualities by encouraging people to work smarter, not harder."

Jennifer G

SVP Communications


I was raised by two incredible parents who gave me a foundation that's helped keep me standing when I could've easily fallen. And I built a career in communications and marketing, working alongside big leaders. From that I elevated my leadership at Yahoo to create and lead internal marketing, overseeing employee experience during a pivotal time at the company. Once we were bought by Verizon I became the head of mojo, helping to engage employees around the world. A couple years ago I took another leap in my life and created my company to help people and companies shine. As I traveled to coach CEOs and build my consulting business, I wrote a few books and created a proprietary quiz called The Shine Scale™, which set the foundation for GET YOUR SHINE.



Shine (v): be a high performer; spark with empathetic focus and strong emotional intelligence; attract unintentional perfection

CHECK YOUR SHINE

TRY THE SHINE SCALE™

Go to Quiz

I asked: When I faced challenges, what made me find opportunities?

What caused other leaders throughout all of my career to want to help me?

How did I go from basically being broke to landing a great job and increasing my salary each year at a huge rate?

What makes me be so optimistic? How did I learn agility?

IT CAME DOWN TO 14 CHARACTERISTICS

I created sparks from each of them that helped me to be seen. Sparks that ignited excellence. Sparks that fueled emotional intelligence that set me apart. Sparks that released my SHINE.

That's how The Shine Scale™ was developed. And it helps me understand how to help others create sparks and accelerate success.